This was an assignment done in Branded Identity at Kent State University. With the goal of adding more fuel efficient vehicles to their fleet, Enterprise wanted a "greener" identity. To do this, I created a new logo for them, which was an abstracted combination of a tire tread leaf. I also created a new color scheme with a brighter, more modern and dynamic shade of green. With these new components, I designed stationery, website, a kiosk environment and uniform to complete the new identity. Finally, I added Tesla to their fleet (hypothetically), and created a temporary campaign, which included a home page for their website and a print ad featuring Tesla's autopilot technology.
